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Branding and Packaging Design for Japanese Cuisine Brand Hello Sushi Created by Sailee Sanaye

Branding and Packaging Design for Japanese Cuisine Brand Hello Sushi Created by Sailee Sanaye

Japanese Cuisine: Japanese cuisine encompasses a broader spectrum of traditional food dishes which have developed through centuries. One of the well-known delicacy is the “SUSHI”. Sushi is prepared with vinegar rice, usually with some sugar and salt, accompanying a variety of ingredients, such as seafood, often raw, and vegetables. Styles of sushi and its presentation vary widely, but the one key ingredient is “sushi rice”. Different types of sushi are Nigiri (a topping, usually fish, served on top of sushi rice), Sashimi (fish or shellfish served alone {no rice}), Maki (rice and filling wrapped in seaweed), Uramaki (similar to the above, but rice is on the outside and seaweed wraps around the filling). Sushi is often served cold.

Hello Sushi こんにちは寿司: Hello Sushi, is a fine dining Japanese Sushi Restaurant concept speculated purely for the love of Sushi. Sushi is one of the favourite dinner pleasure for the dinner parties or cozy evenings where restaurants are packed. People absolutely love eating sushi. The tender and thin cut of fish, melting in your mouth with different dipping sauce is the drive behind the brand. The brand is Elegant, High End and Luxurious. Hello Sushi itself feels welcoming and the global approach that the brand voices adds to the brand identity. Hello sushi brand identity is minimal and sophisticated.

The brand definitely leaves people salivating for the fine Japanese delicacy and asking the big question: “Are You Hungry?” (お腹Hあすきましたか?)

What’s Unique: The packaging of the Takeaway boxes are made from corn starch making it sustainable and saying goodbye to plastic. The brand aims at giving back to the society by donating 1 pack of sushi for every 10 packs.

 

CREDIT

  • Agency/Creative: Sailee Sanaye
  • Article Title: Branding and Packaging Design for Japanese Cuisine Brand Hello Sushi Created by Sailee Sanaye
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: India
  • Agency/Creative City: Mumbai
  • Market Region: Global
  • Project Deliverables: Brand Identity, Brand Strategy, Branding, Packaging Design
  • Industry: Food/Beverage
  • Keywords: Food, Sushi, Japanese Cuisine, Logo, Branding, Brand Identity

  • Credits:
    Communication Designer: Sailee Sanaye

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