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Branding and Packaging Design for Italian Dried Fruit Prunes Product

Branding and Packaging Design for Italian Dried Fruit Prunes Product

Max Lippolis – Prugne d’Agen

 Agen prunes are the dried fruit of the plum tree, that grows since ancient times in the Aquitaine region of France. They take their name from the town of Agen, located on the Garonne river and are protected by the European Union as IGP (Indicated Geographic Protection), thereby achieving an international reputation. The goal of the concept is to communicate the tradition and the highest quality organic of the natural ingredients through an attractive and elegant packaging: two main color to differentiate the various product qualities.”

CREDIT

  • Design Agency: Max Lippolis
  • Organisation/Project Type: Freelance Commercial / Published
  • Article Title: Branding and Packaging Design for Italian Dried Fruit Prunes Product
  • Brand / Project Name: Prugne d'Agen
  • Project Type: Consumer Brand Redesign
  • Design Deliverables: Consumer Graphic Packaging Design
  • Location: Italy
  • Market Country: Italy
  • Market Region: Europe
  • Product Category: Confectionery
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Plastic

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