Max Lippolis – Prugne d’Agen
“ Agen prunes are the dried fruit of the plum tree, that grows since ancient times in the Aquitaine region of France. They take their name from the town of Agen, located on the Garonne river and are protected by the European Union as IGP (Indicated Geographic Protection), thereby achieving an international reputation. The goal of the concept is to communicate the tradition and the highest quality organic of the natural ingredients through an attractive and elegant packaging: two main color to differentiate the various product qualities.”
CREDIT
- Agency/Creative: Max Lippolis
- Article Title: Branding and Packaging Design for Italian Dried Fruit Prunes Product
- Organisation/Entity: Freelance Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Italy
- Market Region: Europe
- Format: Box
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
