Huggy is B&W’s custom floral perfume for the month Smelling is invisible. The blooming of a flower is the expression of a free life form. The fragrance of flowers emanates from it. People’s senses are connected with each other, smell connected with the vision, vision also impression smell, the two interact with each other. We will reconstruct the form of the abstract gas vision flower, and describe the unique and unrepeatable moment at that time. Graphics interact with smells just like people’s senses, and this force will produce new guidance for the senses, making the chemical interaction more unpredictable. Huggy’s purpose is to let people learn about their own senses through this olfactory experience, to learn about themselves, and to learn more about animism.
The final presentation of perfume needs to interact with the human body, and the unique smell presented after the transformation of energy is the taste of Huggy. The smell of each Huggy is unknown and depends on you, time and your mood. This uncertainty also makes Huggy’s position more niche and special.
Is one of the most special Huggy provides a unique “scented tea flower arranging ceremony”, the different phase of graphics height strewn at random in the vase, the smell of their interaction, the a shares in front of you, like a flower when they are the breath of life, compared with the real flowers, I think they are more “vitality” this kind of flower arrangement is more suitable for the present the rhythm of people’s lives.
Life is short, just like the flowering period. You can quietly feel the beauty and bloom of life. There is no gain or loss in it, but only the simple and free pulsation of life.
By using smell to cover everything, we can keep the breath of flowers in another form in the glass bottle of Huggy. We can feel the vitality of nature, ourselves and the heaven and earth with each breath.
- Agency/Creative: B&W Graphic Lab
- Article Title: Branding and Packaging Design For Huggy Brand by B&W Graphic Lab
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: China
- Market Region: Asia
- Project Deliverables: Brand World, Branding, Graphic Design, Packaging Design, Research
- Format: Bottle, Box, Tag
- Substrate: Glass, Glass Bottle, Pulp Paper