Branding and Packaging Design for Hotchaa!

Branding and Packaging Design for Hotchaa!

It all started with a gathering of close friends around Anita’s dining table. To accompany the food, a bowl of homemade chilli oil was passed around the table, and quickly scooped onto each plate. The next day, Anita was inundated with requests for the recipe. Batches later, friends and family began suggesting she make her secret elixir available to everyone. By the end of the meal, the chilli oil was the undisputed star of the show.

A big believer in things always happening for a reason, Anita’s fiery labour of love found its way into a jar and was knighted Hotchaa! – the chilli oil that pairs well with anything and everything.

Lovingly home-grown, Hotchaa! is a curated blend of Karnataka’s red, hot Byadgi chilli infused with secret spices to add fragrant, umami crispness, and the perfect balance of flavour and heat. Pair it with eggs, idlis, momo, tikkis, pizza, uttapams, meat, potato chips or anything in your pantry. Hotchaa!’s gotcha covered from dollop to drizzle to dip.

Hotchaa!’s mascot, ‘Bomba’ is inspired by the robust flavour profile of Karnataka’s Byadagi chilli to bring elements of spice, heat, kick, excitement and playfulness together in a delightfully zingy package. The branding and packaging together also encapsulates the fiery and vibrant character of product, where the the logo – Hotchaa! has some sizzle. The typography flows the same way the name sounds – Ho-t-Chaa!

Hotchaa! comes bottled in a sustainable glass jar. The label is printed using recycled paper with a UV print effect to uplift the mascot.

CREDIT

  • Agency/Creative: Norma Rodricks
  • Article Title: Branding and Packaging Design for Hotchaa!
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: India
  • Agency/Creative City: Mumbai
  • Market Region: Asia
  • Project Deliverables: Character Design, Logo Design, Packaging Design
  • Format: Jar
  • Substrate: Glass Jar
  • Industry: Food/Beverage
  • Keywords: Packaging, Mascot, Illustration, Food, Visual identity, Chilli Oil

  • Credits:
    Copywriter: Vera Desai
    Client: Anita Shirodkar

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