Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Branding and Packaging Design for GranoSquare

Branding and Packaging Design for GranoSquare

Valkiria IC – GranoSquare

The redesign of GranoSquare’s brand was motivated by the company’s need to consolidate itself in the category of healthy foods with a premium granola. The new packaging solution was designed to match this new identity and positioning and also to enable the increase of the product mix for the company’s portfolio. The colors had a fundamental role on identifying the granolas, and the new hierarchy of information highlighted the new brand and its most relevant characteristics that consumers are looking for in this type of product, being essential to consolidate the new positioning, making it different from competitors and to increase sales by 25%.In environmental terms, the new packaging has a positive impact by choosing PET and Polyethylene materials, both recyclable polymers. In addition, the brand is certified with the Eureciclo® seal and 100% of the equivalent that the company distributes on the market is collected and recycled by Brazilian cooperatives, reducing its environmental impact and contributing to the development of the recycling chain in Brazil.

CREDIT

  • Agency/Creative: Valkiria IC
  • Article Title: Branding and Packaging Design for GranoSquare
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Brazil
  • Market Region: South America
  • Format: Pouch
  • Substrate: Plastic

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
1
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0