Max Amato – Frodoh
Frodoh is an innovative dessert company based in Washington D.C. that has launched with a deliciously unique product: frozen donut holes. Myself and collaborator Brendan McAuliffe were approached to oversee the creative direction of the brand, starting the with brand identity and graphic guidelines, and extending to the packaging and website design. A contemporary take on classic dessert brands of the past, we created an ownable mascot and custom typographic treatment that serve as the backbone of the identity.
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Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
