Branding and Packaging Design for Fff
Branding and packaging design for Fff™ a San Francisco based brewing company. They asked us to create a packaging for their beer, that could really stand out in the busy brewing market. The brief was quite open, except for the technical limitations of package. Based on the client’s budget, we needed to be smart with how it was all put together. We had to find a way to make the can eye-catching in order to properly reflect the company’s culture. With a majority of women in their team, we decided to provide both visual metaphor and representation of a woman in the design. The palette features a stunning yellow, bright in contrast when placed on the aluminium of the can and on printed materials.
CREDIT
- Design Agency: empatía
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Branding and Packaging Design for Fff
- Brand / Project Name: Fff Brewing
- Strategic Deliverables: Research / Insight, Brand World, Brand Strategy, Tone of Voice
- Design Deliverables: Packaging Design, Photography, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Guidelines
- Location: Argentina
- Market Country: United States
- Market Region: North America
- Product Category: Beer & Cider
- Consumer Packaging Format: Can
- Consumer Substrate / Material: Metal, Aluminium
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation