Serious Studio – Pompoms: Twice Cooked Fries
POMPOMSFries is Life.
OVERVIEW: Pompoms is a fast casual restaurant that cooks up fresh & delicious fries the old fashioned way: twice cooked and crisped to perfection. French Fries have always been the ultimate comfort food, and our strategy for this brand was to create a look that evokes a fun obsession with the classic fried snack. The logo we made for Pompoms features a hedgehog-inspired creature of what we think fries would look like if you brought it to life.
We designed the menu in a simple way: you can order fries from sizes smallin’, tallin’ and ballin’, and with the sauces and powders to match.
WHAT WE DID: Branding & Strategy, Creative Direction, Environment Design, Copywriting
CREDIT
- Agency/Creative: Serious Studio
- Article Title: Branding and Packaging Design for Fast Casual Restaurant that Cooks Up Fresh & Delicious Fries the Old Fashioned Way
- Project Type: Packaging
- Agency/Creative Country: Philippines
- Format: Bag, Box
- Substrate: Pulp Paper
- Industry: Hospitality
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
