• Project

  • Region

  • Industry

Branding and Packaging Design for Deep Hypnosis (Duboka Hipnoza)

Branding and Packaging Design for Deep Hypnosis (Duboka Hipnoza)

The consumption of fruit brandies (rakija) in the region is increasing, the market is constantly searching for new, high-quality brandies, and the age structure of the target groups is getting lower. What used to be the drink of older generations (predominantly baby boomers and generation X), a primarily male population, has completely changed: brandies are becoming a trendy, “influencer” drink of younger generations, predominantly millennials (generation Y) and even early generation Z, and consumption has from traditional bars, moved to clubs, parties, trendy places to go out. That’s why the story of Deep Hypnosis is entirely different.

Respecting tradition and quality as imperative for this product, we have designed packaging that differs from the classic, strict design that characterizes most products in this category. Deep Hypnosis brings a dose of humor, and the design is aimed mainly at new generations but also at all those eager to change the traditional approach to brandies. We have created four fruit brandies, classic plum, Williams pear, quince, and apricot, each with its original signature.

Deep Hypnosis Plum comes from the workshop of Professor Plummer, a misunderstood scientist, master of hypnosis, and magician. His neighbor, Mrs. Apricot, spends more time in the kitchen preparing brandy than lunch. There is, of course, the neighbor Mr. Pear, the keeper of the orchard of top-quality Williams pears. This somewhat simple and reckless man has a great weakness for Mrs. Quince, the owner of the attic where stocks of top-quality brandy hides.

And so, relaxed, with some tasty bites and cheerful company, sip by sip, we surrender to the charms of top-quality brandy, slowly sinking into deep hypnosis…

CREDIT

  • Agency/Creative: Nenad Došen S.P.
  • Article Title: Branding and Packaging Design for Deep Hypnosis (Duboka Hipnoza)
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Bosnia and Herzegovina
  • Agency/Creative City: Banja Luka
  • Market Region: Europe
  • Project Deliverables: Art Direction, Brand Design, Brand Naming, Copywriting, Creative Direction, Graphic Design, Packaging Design, Photography
  • Format: Bottle
  • Substrate: Glass Bottle, Pulp Paper
  • Industry: Food/Beverage
  • Keywords: hypnosis, rakija, brandy, plum, quince, pear, apricot, label design, vintage

  • Credits:
    Creative director / designer: Nenad Došen
    Photographer: Bojan Crnokrak

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
11
Good
Vote
6
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
10
Good
Vote
5
Bad
Vote
1
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
12
Good
Vote
5
Bad
Vote
0