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Branding and Packaging Design for Beijing Brewery Peiping Machine by Meat Studio

Branding and Packaging Design for Beijing Brewery Peiping Machine by Meat Studio

Peiping Machine is a craft brewery that is dedicated to purist brewing techniques and consistent quality. The logo sources “Li Shu” style brush calligraphy from Peking-era ephemera, and attempts to modernize it by accentuating the strength and sharpness of the strokes. The identity, including promotional imagery, is completely typography-based. The brand strives to present an authentically Asian tone of voice, but maintains a collected sense of objectivity.

CREDIT

  • Design Agency: Meat Studio
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Branding and Packaging Design for Beijing Brewery Peiping Machine by Meat Studio
  • Brand / Project Name: Peiping Machine
  • External Design Credits: Creative Director and Designer: Ronald Tau, Custom Type Collaborator: Julius Hui
  • Production Credits: Stone Design Lab Printing
  • Strategic Deliverables: Research / Insight, Brand Strategy, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Photography, Brand Identity, Identity System, Branding, Brand Refinement, Brand Redesign, Graphic Design, Brand Guidelines, Brand Rejuvenation, Rebranding
  • Service Brand Application: Apparel, Architecture, Brand Guidelines, Email/Newsletter, Mobile App, Outdoor Media, Packaging, POS Display, Presentation, Print Annual Report, Print Brochure, Print Stationery, Retail Design, Retail Display, Signage, Social Media, Spatial Exterior, Spatial Interior, Trade Show
  • Location: China
  • Market Country: China
  • Market Region: Asia
  • Product Category: Beer & Cider
  • Project Keywords: Craft Brewery, Peiping, Beijing, Beer

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