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Branding and Packaging design for Attune Skincare

Branding and Packaging design for Attune Skincare

Attune is a brand of easy-to-use, hassle-free, high-tech products that actually deliver the desired effects, granting male customers access to quality natural skincare specifically designed for the needs of male skin. Attune skincare products are formulated to rebalance male skin, energize, and protect with the combination of natural and high-tech ingredients. Our mission was to differentiate Attune from any other brand of cosmetics dedicated to men, while visually illustrating their mantra: be in tune! We built the brand’s identity taking into account the fact that they want to constantly explore and create new products to offer effective solutions, tailored to men’s skin. In terms of colors, we created a mix of green, the color of nature, symbolizing growth, harmony, freshness, fertility, and orange, which represents enthusiasm, happiness, determination. Our pattern is made of basic geometric shapes, in the idea that “form follows function” following our inspiration from the Bauhaus movement, which is represented in all our visuals.

CREDIT

  • Design Agency: MRZ Design
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Branding and Packaging design for Attune Skincare
  • Brand / Project Name: Attune Skincare
  • Strategic Deliverables: Research / Insight
  • Design Deliverables: Packaging Design, Photography, Brand Identity, Branding, Graphic Design, Brand Guidelines
  • Service Brand Application: Packaging
  • Location: Romania
  • Market Country: Austria
  • Market Region: Europe
  • Project Keywords: Skincare packaging and branding
  • Industry Category: Health Care

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