Hi! Estudio – Mezcal Zanjón del diablo
“ Inspired by legends of some towns in Mexico, the collective imaginary “El zanjon del Diablo mezcal” emerges. A drink with a dark and powerful identity.
The brand revolves around the black colour, generating a harmonic visual syntax between each of the elements that we used.
We developed a bottle that gave elegance to the product and transmitted a traditional balance in a contemporary product.”
CREDIT
- Agency/Creative: Hi! Estudio
- Article Title: Branding and Packaging Design for a Drink with a Dark Mexican Identity for Danish Market
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: Mexico
- Market Region: Europe
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
