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Branding and Packaging Design for a Drink with a Dark Mexican Identity for Danish Market

Branding and Packaging Design for a Drink with a Dark Mexican Identity for Danish Market

Hi! Estudio – Mezcal Zanjón del diablo

 Inspired by legends of some towns in Mexico, the collective imaginary “El zanjon del Diablo mezcal” emerges. A drink with a dark and powerful identity.
The brand revolves around the black colour, generating a harmonic visual syntax between each of the elements that we used.
We developed a bottle that gave elegance to the product and transmitted a traditional balance in a contemporary product.”

CREDIT

  • Agency/Creative: Hi! Estudio
  • Article Title: Branding and Packaging Design for a Drink with a Dark Mexican Identity for Danish Market
  • Organisation/Entity:  Agency Commercial / Published
  • Project Type: Packaging
  • Agency/Creative Country: Mexico
  • Market Region: Europe
  • Format: Bottle
  • Substrate: Glass

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