Naming, logo, and label design for a fictional local beer company. Why PLAI? Plai translated from Romanian means Motherland. And what could be better than the Motherland, native traditions, native beer. PLAI produces strong beers according to the best traditional recipes. I wanted to create illustrations for labels with strong, possibly brutal characters, so I chose a lumberjack, a blacksmith, and a baker. I hope you will like it.
CREDIT
- Agency/Creative: Voloshin Olga
- Article Title: Branding and Packaging Design Concept for a Brewing Company
- Organisation/Entity: In-house, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Moldova
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Naming, Graphic Design, Illustration, Packaging Design, Product Naming
- Format: Bottle, Box
- Substrate: Glass, Glass Bottle, Metal, Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
