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Branding and Packaging Design Concept for a Brewing Company

Branding and Packaging Design Concept for a Brewing Company

Naming, logo, and label design for a fictional local beer company. Why PLAI? Plai translated from Romanian means Motherland. And what could be better than the Motherland, native traditions, native beer. PLAI produces strong beers according to the best traditional recipes. I wanted to create illustrations for labels with strong, possibly brutal characters, so I chose a lumberjack, a blacksmith, and a baker. I hope you will like it.

CREDIT

  • Design Agency: Voloshin Olga
  • Organisation/Project Type: In-house, Non Published Concept Design
  • Article Title: Branding and Packaging Design Concept for a Brewing Company
  • Brand / Project Name: Plai - brewing company
  • Strategic Deliverables: Brand Naming, Product Naming
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Graphic Design
  • Location: Moldova
  • Market Country: Moldova
  • Market Region: Europe
  • Product Category: Beer & Cider
  • Consumer Packaging Format: Bottle, Box
  • Consumer Substrate / Material: Glass, Glass Bottle, Metal, Pulp Carton

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