Bare August is a foot care brand that gives busy women the sole sisters they’ve been looking for, with foot-care essentials for smooth skin and that summertime, girlfriend’s getaway feeling all year long.

There’s nothing like the freshly smoothed, polished, and prepped feet feeling to head into summer vacays — lounging by the pool with confidence, or walking barefoot on the beach.

Savoring summer is the main inspiration at Bare August. They wanted their foot-care essentials to feel like a summer spa retreat, not a trip to the doctor’s office. So they sourced natural ingredients and innovative designs to create an at-home pedicure system, all wrapped up with an air of the best month of summer — no matter where you are or what time of year.

We were lucky enough to design their extremely cute and fun brand identity system which starts with a palm logo mark, the symbol of a summer vacay. We designed a modern vintage feminine logotype and picked a classy, luxurious font system, combined with an elevated summer palette and monochromatic vintage-classic illustrations.

The packaging design features their signature brand illustrations and the star product, the foot file, is printed with a UV spot finish on the front of the boxes, for that extra coolness. We created a full visual system that mirrors the care of the products within. The result is a sleek yet colorful system that merges self-care and wellness flawlessly. The simplicity of the packaging allows consumers to understand the brand but then give it their own importance and significance.