MRZ Design – Folly Fire
Folly Fire is the sand in the works, the odd one out, the lover of bold colors as much as bold statements.
What the brand encourages its 18-30-year-old target is to “Be bold, be folly and free your #innerfire” – which is exactly what we did in order to solve the brief and meet the expectations. Created for conscious millennials, makeup artists and for those who are ready to leave their comfort zone and experiment with color and makeup, the Folly Fire products are bold, confidence-inducing, trend-setting and nevertheless, full of *striking* color.
With a luxurious, buildable formula, the brand promises that its products help transform your lips into a pout-perfect art ready to slay any occasion. In other words, a strong brand, with strong products and clear objectives.
We had the amazing opportunity to work with this awesome client, who understood every design suggestion and gave us a free hand so we can “Free our inner fire”
CREDIT
- Agency/Creative: MRZ Design
- Article Title: Branding and Packagign for the Fiercest Romanian Makup Brand – Folly Fire
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Romania
- Market Region: Global
- Format: Box, Case
- Substrate: Plastic, Pulp Paper
