Fincofex is an exclusive online payment system for the Middle East. Representing both classic British finance traditions and religious approach of Islamic Banking. Our work includes: Branding, Design, Illustrations, Front-end Web Development & Art Direction.
Building on the original structure, we’ve developed a brand new concept. One that would optimize our client’s resources as much as possible, yet still produce an amazing result.
For this, we’ve designed stunning illustrations for each of the 4 exclusive debit cards. As a result, each card now carries its own unique symbol and meaning embodied in Arabic calligraphy.
CREDIT
- Agency/Creative: Rocket Candy
- Article Title: Branding and Design for Fincofex
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United Kingdom
- Market Region: Middle East
- Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Redesign, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Product Architecture, Rebranding, Research, Structural Design, Tone of Voice
- Industry: Financial
- Keywords: Brand Identity, Logo, Product Design, Branding, Card Design, Illustrations, Calligraphy, Conception.
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
