CBR Boutique Hotel is the first and only hotel in the world where you can fully enjoy the Hästens Sleep Spa experience. It is owned by the group O Valor do Tempo and it is a partnership with the Swedish brand Hästens, with over 30 years of history. CBR Boutique Hotel showcases the best range of Hästens mattresses, highlighting exclusivity and great comfort. To best follow the body’s natural movements in bed, Hästens mattresses are quilted in a special diamond pattern with soft, flowing waves. Their endless appeal comes in part from the highest quality natural materials that gives each mattress its plumpness, and part from their extraordinary smoothness.
Being a boutique hotel, there are only a few rooms available, which makes the experience much more intimate and customized. At CBR, the priority is not only to rest, but more importantly, to sleep, restoring body and soul, to a very high level of comfort. Here, the mattress, the pillow and the surrounding environment are resources that take this “Sleep Spa” experience to another level.
We were challenged to create a visual identity whose concept merges the harmony of an absolutely restorative night’s sleep with the historical nature of Biblioteca Joanina, a baroque iconic library built in the 18th century in Coimbra city.
If you’re wondering where the acronym comes from, CBR is, in fact, the acronym for Coimbra, the city. The hotel’s visual identity represented by a feather, which conveys the comfort and lightness of a good night’s sleep. Sleep plays a vital role in good health and well-being throughout our life. Getting enough quality sleep at the right times can help us protect our mental health, physical health, quality of life, and safety. The way we feel while we are awake depends in part on what happens while we are sleeping. As so, this hotel not only helps you to reach a restful night’s sleep, stimulating the mind and curiosity of those who stay overnight, but also it “hides” secrets of Portuguese literature on each wall along with details strongly inspired by the Biblioteca Joanina. The perfect harmony between body and mind.
- Agency/Creative: d'front - Branding & Design Agency
- Article Title: Branding and Design for CBR Boutique Hotel
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Portugal
- Market Region: Global
- Project Deliverables: Brand Architecture, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Photography, Tone of Voice
- Industry: Hospitality
- Keywords: Hotel Design, Branding, Design, New Identity, Graphic Design, Stationery