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Branding and Collateral Design for Leading UK Telecoms Company

Branding and Collateral Design for Leading UK Telecoms Company

In a marketplace that is becoming ever increasingly crowded and more competitive, it’s imperative that brands can differentiate themselves over their closet competitors – especially when that brand is on the cusp of an ambitious expansion of its business. Commsworld was a well known player in its native Scotland – a ‘local’ company with the enviable reputation of being a leading light in its own back yard. However, their vision was to become a leader within the Telecommunications arena on a UK-wide basis. Their existing brand identity didn’t match their vision, nor their potential to reach new untapped national markets. We were asked to devise a new and exciting brand identity that portrayed the new company vision. We created a series of communication assets designed to show the breadth and reach of Commsworld’s network. The unique fibre network-based branding was developed across a series of collateral designed to showcase the broad geographical reach and extensive technical know-how, whilst at the same time allowing the brand to grow with the ongoing development of the business into new markets across the UK. The new branding now aligns with the requirements of their clients, the Commsworld vision and their ambitious plans for growth.

CREDIT

  • Design Agency: Condensed Creative
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Branding and Collateral Design for Leading UK Telecoms Company
  • Brand / Project Name: Condensed Creative's branding for Commsworld
  • Strategic Deliverables: Brand Architecture, Research / Insight, Brand World, Brand Strategy
  • Design Deliverables: Brand Identity, Branding, Brand Creation, Graphic Design, Brand Digital Design, Brand Guidelines, Brand Advertising
  • Service Brand Application: Brand Guidelines, Email/Newsletter, Experiential, Merchandising, Outdoor Media, POS Display, Presentation, Print Advertising, Print Promotion, Signage, Social Media, Spatial Interior, Trade Show, Transportation, Website
  • Location: United Kingdom
  • Market Country: United Kingdom
  • Market Region: Europe
  • Project Keywords: Branding, Telecommunications, UK Telecoms, Fibre Network, Branding, Design for Print, Exhibition Design, Vehicle Graphics, Graphic Design
  • Industry Category: Telecoms

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