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Branding a Boys Nappy Rash Cream That is Specifically Marketed to One Gender

Branding a Boys Nappy Rash Cream That is Specifically Marketed to One Gender

Dickiedoo was born from the need of mothers of boys that are specifically susceptible to harmful perfumes. Many baby products are perfumed and being able to purchase an easily identifiable boys product knowing its safe is beneficial to the consumer. DEP (Diethyl phthalate) which is a solvent used in fragrances has been linked to abnormal development of reproductive organs in baby boys and sperm damage in men and also the development of Attention Deficit Disorder in Children. This product is like no other currency available and would corner 50% of the baby market with proper brand strategy and education.

CREDIT

  • Design Agency: candybrophycreative
  • Organisation/Project Type: Agency, Non Published Concept Design
  • Article Title: Branding a Boys Nappy Rash Cream That is Specifically Marketed to One Gender
  • Brand / Project Name: DICKIEDOO Boys Nappy Rash Relief project
  • Strategic Deliverables: Research / Insight, Brand Naming, Brand Strategy, Product Naming
  • Design Deliverables: Illustration, Brand Identity, Branding, Brand Creation, Graphic Design
  • Service Brand Application: Packaging
  • Location: Australia
  • Market Country: Multiple Countries
  • Market Region: Global
  • Project Keywords: babydesign, pharmaproduct, packaging design, branding, baby boys,
  • Industry Category: Health Care

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