“From our passion for vintage illustration, we wanted to reinvent and update the traditional line of Galician liqueurs. Under the name of ‘Wineries 4 Castros’ we created this explosive proposal: a reinterpretation of the packaging for the 4 most representative spirits of Galicia. The creative axis we seek for each bottle had to break the mould, concepts associated with the feeling experienced by the consumer when testing any liquor: tenderness, daring, crazy, distinction… Made with great sense of humor and high-proof creativity to highlight sales in the shelf.”
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Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
