Emóre is a niche perfume brand in Kazakhstan that redefines the connection between fragrances and a person’s inner world. The name combines two words: Emotion and Amore (love), emphasizing the idea of a sensual and profound perception of scents.
In the modern world, people often struggle to openly express their feelings. Perfumes are frequently marketed as part of an image, creating a distance between the individual and their true emotional state.
Emóre reimagines perfumery, transforming fragrances into a medium for self-expression. By combining innovative design with a deep understanding of human nature, the brand creates compositions that harmonize with the wearer’s inner state.
The core idea behind Emóre is that every emotional experience has its own unique scent. Hormones released in different situations—cortisol, adrenaline, oxytocin—create an invisible chemistry of sensations. Instead of altering mood, Emóre helps amplify and highlight it—whether it’s confidence, joy, or serenity.
The central element of Emóre’s visual identity is the rhombus shape, inspired by the natural patterns on human skin. It reflects the uniqueness of emotional experiences and how each fragrance unfolds differently on every individual.
Emóre’s fragrances all begin with the letter “E”, symbolizing that everything starts from within—from sensations and inner experiences. Each perfume is a story, like pages from a personal diary, where scents convey moments and moods.




CREDIT
- Agency/Creative: BrandForma
- Article Title: BrandForma Shapes Emóre Into a Fragrance Brand That Speaks the Language of Emotion
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Kazakhstan
- Agency/Creative City: Almaty
- Market Region: Europe
- Project Deliverables: 3D Design, Brand Identity, Brand Naming, Branding
- Industry: Fashion
- Keywords: Emóre, Fragrance, Brand identity, Dieline Awards 2025.
-
Credits:
Creative Director: Leila Kaimoldanova
Brand Designer: Nursultan Rakysh
3D Designer: Rustam Sarsenov
Copywritter: Aibibi Kharzhaubai