“White collar professional has a relentless dream about starting his own boutique winery in the Okanagan Valley.
We suggested “Nagging Doubt” as his brand name, and crafted a unique label featuring chalkboard art by one of North America’s premier illustrators.
To make Nagging Doubt even more memorable, we added a QR Code to the package, featuring a clever time/motion film of the chalk artist at work.”
CREDIT
- Agency/Creative: Brandever, Illustrator: Dana Tanamachi-Williams
- Article Title: Brandever – Nagging Doubt Viognier
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
