MomNom is a branding concept developed for a modern, mom-centered snack brand offering healthy, lunchbox-friendly cookies made with natural ingredients. The idea was born from the everyday struggle many parents face: finding snack options that are both nourishing and fun for their kids, without compromising on quality, trust, or flavor. MomNom fills that gap by speaking directly from one mom to another—with a voice that’s warm, playful, and rooted in real-life parenting.
The brand is built on the belief that snacks should be more than just convenient—they should be made with care, crafted with clean ingredients, and feel like a treat without the guilt. MomNom’s messaging celebrates motherhood in all its chaos and beauty, delivering joy and a sense of community with every bite. It doesn’t talk down to moms—it speaks with them. The tone is cheeky, honest, and supportive, like a friend who brings cookies when you’re having “one of those days.”
Visually, the identity blends a soft, modern aesthetic with a playful edge. Rounded typography, warm tones, and hand-drawn elements give the brand a sense of approachability and heart. The concept extends beyond packaging to include merchandise such as bibs, tote bags, and lunchboxes—all designed with fun, snacky messaging and characterful graphics that reflect the brand’s vibe. Phrases like “Open Wide for the Nom Mom” and “Snack Packed by the CEO (Mom)” further bring the identity to life.
From logo and visual identity to voice, merch, and packaging, this project explores the full brand ecosystem of a mom-to-mom snack line. MomNom isn’t just a snack—it’s a shared moment between busy moms and their tiny snackers.