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Brand Strategy, Naming and Visual identity for December Created by Prop à Ganda Inc

Brand Strategy, Naming and Visual identity for December Created by Prop à Ganda Inc

Dropping in for a little joy.

Inspired by life’s simple pleasures, December is a gourmet hot chocolate bomb brand with harmonizing flavors, created from single-origin cacao, combined with natural antioxidants with no added sugar to enjoy guilt free.

That Superior Taste…
Cacao has a delicate and distinct taste with various notes which are determined by its environment. The climate, the region; these all factor into a particular harvest’s unique flavor profiles. The uniqueness is preserved by excluding additives and playing with taste through our mini bombs of curated spices that compliment and highlight the cacao’s original flavors.

Fun yet Healthy. Can You Believe It?
All the fun with all the health benefits. Cacao is a superstar in the family of antioxidant rich foods. Packed with flavanols and vitamins, cacao has a long history of medicinal use with benefits to overall health including reducing stress, heart health, and digestion. Our bombs are delicious and maintain all of the cacao’s health advantages with no added sugar.

We Can Enjoy the Moment While We Care About the Future.
Taste buds aren’t the only thing we take seriously. Our cacao and ingredients are sourced and harvested ethically and we make it our mission to contribute to a sustainable future. Founded by a Peace Corps volunteer who values sustainable business practices, December is mindful of preventing deforestation, child labor and ensuring a fair trade for cacao farmers. We believe chocolate tastes better when it’s made consciously.

CREDIT

  • Agency/Creative: Prop à Ganda Inc
  • Article Title: Brand Strategy, Naming and Visual identity for December Created by Prop à Ganda Inc
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: United States
  • Agency/Creative City: New York City
  • Market Region: North America
  • Project Deliverables: Brand Identity, Brand Naming, Creative Direction, Design, Identity System, Logo Design
  • Industry: Food/Beverage
  • Keywords: Branding, Logo, Brand Identity, Food and Beverage, Naming, Brand Strategy

  • Credits:
    Creative Director: Axel Burla

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