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Brand Strategy and Identity Design for Game on State

Brand Strategy and Identity Design for Game on State

Game On State is a nostalgic and modern gaming experience and sweet shop focused on building a diverse and inclusive community where play and opportunity are available to all walks of life.
We worked on their: Brand Strategy & Identity Design, Merchandise & Apparel Design, Collateral Design, Website Design & Development, Marketing Strategy & Production, Interior & Retail Design, Environmental Signage
Client website: www.gameonstate.com
The Challenge
Weave together both the digital and physical worlds with a visual direction and narrative that thoughtfully captures the identity of Game On State’s story.
The Outcome
A unique and memorable brand identity, website, and physical space that positions Game On State as the premier nostalgic and modern gaming experience and sweet shop.
Crafting soul-centered brands built with purpose and impact for passionate entrepreneurs wanting to put a dent in the universe.
Such an incredible event and such a passionate village all working together to bring inclusivity, gaming, and candy to all walks of life at Game on State
Incredibly proud that Touchpoint Design was given the opportunity to brand the event and build an identity that ties directly into the mission at Game On State.
I also had a special opportunity during the event to partner with Jamie, who got a chance to test his skills with Mario and Pac-Man and so many other amazing arcade games, took a crack at guessing the flavors of freeze dried candy, danced to some crazy tunes with me on the dance floor, and even got a chance to soak up the spotlight at the end with earning a one of a kind Gaming For Inclusivity medal made by our friends at The Right Touch Engravers
Can’t wait for next year’s event!!

CREDIT

  • Agency/Creative: Touchpoint Design
  • Article Title: Brand Strategy and Identity Design for Game on State
  • Organisation/Entity: In-House
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: United States
  • Agency/Creative City: Glen Mills
  • Market Region: North America
  • Project Deliverables: Brand Identity, Brand Strategy, Branding
  • Industry: Retail
  • Keywords: Brand Strategy, Identity Design, Merchandise & Apparel Design, Collateral Design, Website Design & Development, Marketing Strategy & Production, Interior & Retail Design, Environmental Signage

  • Credits:
    Creative Director: Jacob Kleiman Phillips

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