“Herbert Adams create premium, authentic pies crafted from exceptional ingredients and although people knew the name there was little else about the brand that was memorable or unique. Its key assets were not supporting the values of the brand; it was lacking a sense of premiumness and craft.

SOLUTION: To solve these issues and bring this brand to life, we needed to focus on the man behind the brand and create a real connection through a signature style logo that gives a sense of a proud master baker working with care and dedication. Presenting the ingredients and product beautifully and proudly emphasises their exceptional quality and using foils and contrasting textures in the final production creates a luxurious packaging experience.

Along with a new product launch in the chilled (not frozen) section of the supermarket it all adds up to a refreshed brand that reflects the premium nature of the products and the true values and vision of the brand.”