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Brand Renewal for GNP Engineering Consultants by Phantom

Brand Renewal for GNP Engineering Consultants by Phantom

GNP engineering consultants offer complete services of photogrammetry, laser scanning of buildings and drone-GPS aerial geospatial photography. For GNP engineering consultants’ brand renewal, the core visualisation is based on the principle of laser scanning and the operation the laser beam, which deforms as it falls on different surfaces and volumes, recording everything it scans. Physical slits were incorporated to appear on the printed material, with the light coming through, similarly to a laser, and “scanning” whatever is positioned behind it. Custom greek character set was introduced to the original body text font, breathing in a distinctly technical character, sharp counters and monospaced presence, and is used throughout the applications. To enhance the GNP engineering consultants surveying services, all stationery feature a minimalistic grid system, emphasising the identity. The brochure communicates the capabilities of GNP engineering consultants, with the vertical slit suggesting the laser scanning procedure – as it playfully lets the light pass through it, and the round die cuts visualising the drone GPS aerial geospatial photography with quadcopter. The brand’s identity is completed with the client’s folder, which features the recognisable photographic scale of the surveying level.

CREDIT

  • Agency/Creative: Phantom
  • Article Title: Brand Renewal for GNP Engineering Consultants by Phantom
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: Greece
  • Market Region: Europe
  • Project Deliverables: Brand Architecture, Brand Identity, Branding, Graphic Design
  • Industry: Construction

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