Urban Horticultural Solutions are leaders in horticultural management and maintenance and through their work, landscape spaces continually evolve, grow and transform. Incorporating liner shapes that form the letter U, the organic, graphic pattern helps communicate the concept of transforming spaces. The new identity was designed to elevate their market position and to convey a sense of experience in spatial planning and design. The minimal nature of the design was created to align with UHS’s vision of becoming a leader in spatial planning and design. The new identity centres around the organic line work to create a sense of planning and transformation.

Vetro design worked alongside Urban Horticultural Solutions to create this identity and deliver a great outcome the client was proud of. We used a simple colour palette using Colorplan Mid green and White frost to create an organic and upmarket feel to elevate the business to the next level.

As a part of this project, we also created a range of documents using the new brand system to align all of their marketing material to create a consistent brand experience for all of the clients UHS works with. We also designed and printed some stunning business cards using a letterpress with black ink. Overall we feel that the brand we created has a sense of sophisticated elegance and simplicity that really helps them stand apart from their competitors and helps to take the business to the next level. See the project on our website and some of our other work.