Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

Brand Refinement and Packaging Design for Smoked Fish Line

Brand Refinement and Packaging Design for Smoked Fish Line

AVC – Schooner

“”Schooner” product range has been widened with the addition of smoked fish line.
Key target during the working proccess was to ensure that packaging design will stand out amongst existing products
and the same time not to lose its identity.
Solution came in with a new type of texture – parchment. Making it the unique element of a new product line,
parchment translates the main product quality of “Schoone” – naturalness.

CREDIT

  • Design Agency: AVC
  • Organisation/Project Type: Agency Commercial / Published
  • Article Title: Brand Refinement and Packaging Design for Smoked Fish Line
  • Brand / Project Name: Schooner
  • Project Type: Consumer Brand Refinement
  • Design Deliverables: Consumer Graphic Packaging Design
  • Location: Belarus
  • Market Country: Belarus
  • Market Region: Europe
  • Product Category: Fresh Food
  • Consumer Packaging Format: Tray
  • Consumer Substrate / Material: Pulp Carton

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0