Brand Refinement and Packaging Design for Smoked Fish Line
AVC – Schooner
“”Schooner” product range has been widened with the addition of smoked fish line.
Key target during the working proccess was to ensure that packaging design will stand out amongst existing products
and the same time not to lose its identity.
Solution came in with a new type of texture – parchment. Making it the unique element of a new product line,
parchment translates the main product quality of “Schoone” – naturalness.
- Design Agency: AVC
- Organisation/Project Type: Agency Commercial / Published
- Article Title: Brand Refinement and Packaging Design for Smoked Fish Line
- Brand / Project Name: Schooner
- Project Type: Consumer Brand Refinement
- Design Deliverables: Consumer Graphic Packaging Design
- Location: Belarus
- Market Country: Belarus
- Market Region: Europe
- Product Category: Fresh Food
- Consumer Packaging Format: Tray
- Consumer Substrate / Material: Pulp Carton