Celebrating the evolution of urban mobility through a thoughtfully crafted brand identity. Our visual narrative echoes a bold vision for urban autonomous transportation, embodying innovation, dynamism, and forever evolving technology. In this spirit we have formed the dynamic logotype form P3 that visually represents a three piece “puzzle”. The logotype consists out of three individual shapes that visually communicate the number 3 as a sum of parts, in this case three individual shapes making up the term “P3” or project three — referring to the company’s third project Concept 1 and Concept 2 being the two hypercars.

Although often an overlooked feature, the logotype solution had to be quite adaptable to varying media reproduction processes and withstand good reducibility without losing too much of its legibility whilst leaving its visual character intact.

The colour “Viscero” yellow adds optimism, energy, and serves as a main activator of the brand. The grey spectrum colours, “machine grey” and “carbon grey” reflect the technology and materials in the pinnacle of automotive design. Positioned against an invisible backdrop of the acute 65° and 5° diagonals, the P3 logotype captures the essence of rapid transformation and the fluidity of the autonomous mobility landscape. The adaptive use of the 5° line acts as a brand activator for brand communication, adapting and evolving to mirror the pace and direction of project development. It is more than a design element; it is a testament to our adaptability and responsiveness in an ever-changing world.