Discovery

In an all-inclusive collaboration with Frmefest, strategic branding agency, Percept, orchestrated a transformative brand immersion session to define the event’s brand positioning.

With few large events happening globally, the session was designed to develop brand positioning for Frmefest that would cement their industry leadership. To be industry-leading, they also worked with Percept on strategic branding that would give them a competitive edge.

Employing a forward-thinking approach enabled Percept to identify unique opportunities for differentiation and spotlight areas to evolve the festival’s branding into the vision the owners shared. This set the stage for Frmefest’s vision and values that were built around their true purpose and ambition to be the best.

Strategic Branding

Frmefest’s strategic branding was crafted by Percept through insight and a methodology that utilised extraction exercises with all stakeholders to distill the core essence of the brand. This process led to defining a powerful brand archetype that blends the hero and creator, establishing an authentic brand tone, and a clearly pinpointed brand positioning.

Guided by strategic pillars rooted in Frmefest’s core values, Percept developed strategic branding that is dynamic, while addressing their immediate business challenges. The brand positioning is built for sustained impact and leadership in the event space and world of visual storytelling. This strategic branding framework ensures Frmefest will stand at the forefront of the industry, with a brand identity that represents innovation and creativity.

Brand Positioning

Once the brand positioning was established, Percept crafted the core brand house;

Brand Vision — We exist to capture and showcase the pinnacle of visual storytelling, pushing boundaries and redefining the art of narration.

Brand Story — Frmefest was born from a shared passion for storytelling and a deep commitment to unite creators with industry leaders. It was designed to be a place where visionaries could envision, and creators could reach new heights in their creative pursuits. Our journey is fuelled by the energy of the young, the old, the upcoming and the tier ones of our industry. Together we build a dynamic community of artists who will forever reshape the landscape of narrative expression as we believe creatives are the people who make this world colourful and give it dimension. What better way to shine a spotlight on our creators and give them the hype they deserve.

Brand Proposition — Join us at Frmefest to unlock your creative potential, connect with like-minded innovators, and embark on a journey of visual transformation.

Brand Tagline — One frame at a time.

Brand Identity

Percept developed strategic branding for Frmefest that embodies fluidity and adaptability. It is designed to shift and align with various framing devices reflecting the brand’s dynamic nature.

The colour palette is vibrant and full of life, featuring bold gradients derived from our primary colour foundry. The typography is bold and capped with ink traps, paying homage to our past while forever pushing forward. The photography style is intentionally monotone, unifying artists under a
cohesive brand, while the iconography reflects symbols found within cameras, always linking back to the essence of visual storytelling.