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Brand Positioning and Identity, Flagship Packaging and Website for Beijing Craft Beer

Brand Positioning and Identity, Flagship Packaging and Website for Beijing Craft Beer

CODO Design – Prodigy Brewing

“Prodigy Brewing is a new craft brewery in Beijing, China. We had the privilege of going on a whirlwind trip to Beijing to meet their team and explore how ideas of Education, Pedigree and Quality could come together to tell a compelling story and connect with Chinese beer drinkers. This guided us as we went on to frame their brand positioning and identity, flagship packaging and website.”

CREDIT

  • Agency/Creative: CODO Design
  • Article Title: Brand Positioning and Identity, Flagship Packaging and Website for Beijing Craft Beer
  • Organisation/Entity: Agency Commercial / Published
  • Project Type: Packaging
  • Agency/Creative Country: United States America
  • Market Region: Asia
  • Format: Bottle
  • Substrate: Glass

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