CODO Design – Prodigy Brewing
“Prodigy Brewing is a new craft brewery in Beijing, China. We had the privilege of going on a whirlwind trip to Beijing to meet their team and explore how ideas of Education, Pedigree and Quality could come together to tell a compelling story and connect with Chinese beer drinkers. This guided us as we went on to frame their brand positioning and identity, flagship packaging and website.”
CREDIT
- Agency/Creative: CODO Design
- Article Title: Brand Positioning and Identity, Flagship Packaging and Website for Beijing Craft Beer
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: United States America
- Market Region: Asia
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
