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Brand Positioning and Identity, Flagship Packaging and Website for Beijing Craft Beer

Brand Positioning and Identity, Flagship Packaging and Website for Beijing Craft Beer

CODO Design – Prodigy Brewing

“Prodigy Brewing is a new craft brewery in Beijing, China. We had the privilege of going on a whirlwind trip to Beijing to meet their team and explore how ideas of Education, Pedigree and Quality could come together to tell a compelling story and connect with Chinese beer drinkers. This guided us as we went on to frame their brand positioning and identity, flagship packaging and website.”

CREDIT

  • Design Agency: CODO Design
  • Organisation/Project Type: Agency Commercial / Published
  • Article Title: Brand Positioning and Identity, Flagship Packaging and Website for Beijing Craft Beer
  • Brand / Project Name: Prodigy Brewing
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Product Naming, Consumer Product Brand Architecture
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Visual Brand Identity, Consumer Graphic Packaging Design
  • Location: United States America
  • Market Country: China
  • Market Region: Asia
  • Product Category: Beer & Cider
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass

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