Brand identity agency, Percept, worked with True Woo on their brand positioning in order to launch a new wellness brand centred around spirit and science. The combination of which is represented in an attractive brand identity featuring earthly tones, sophisticated photography and bespoke typography.

Case Study: Brand Positioning and Brand Identity

The Challenge: True Woo is a holistic health and wellness destination founded on spirit and science. They approached Percept because they needed strategic brand positioning and a brand identity that would establish them as a leading community for anyone seeking true healing, growth and change.

The Solution: Fluidity meets structure and form in the True Woo brand – reminiscent of the overarching tagline, Spirit + Science. An earthy palette is tastefully combined with strong typography and a timeless photography style, to create a flexible, holistic brand identity that instils confidence and inspires change.

Brand identity agency, Percept, believes a good brand makes a connection that truly resonates with its audience. Effective branding, such as this project where we created the True Woo brand identity from scratch, represents the personality of the company or product, engages its target market and is memorable for the right reasons. We were able to achieve this by working closely with the stakeholders in the brand positioning phase and including their input in the brand strategy in order to develop a brand identity that truely represents them and they are proud of it. Most importantly, it is authentic, and this is why it resonates so well with the target audience.