“Golden Reserve butter positioned as affordable premium butter. Recognizable black packaging was outstanding but typography and design was considered old-fashioned by new brand owner. New design direction was described as ‘smart evolution’. Packaging got rid of old-fashioned elements and kept all key brand elements that was valued by consumers.”
CREDIT
- Agency/Creative: BRAND PIT Design
- Article Title: BRAND PIT Design – Golden Reserve
- Project Type: Packaging
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
