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Brand & Packaging design for La Formule, a revolutionary hair product

Brand & Packaging design for La Formule, a revolutionary hair product

La Formule is a new hair product, developed by Start Cosmetics, that with just one application achieves an incredible bright, strong and healthy hair, thanks to its unique blend of vitamins, essential oils, amino acids and bio proteins. It is a 100% natural product, very easy to use and that offers amazing results in a very short period of time.

The main purpose of La Formule is to make its consumers life easier, returning their hair all its softness, shine and vitality lost by chemical treatments, pollution and of the daily damage. In addition, the product aspires to provide hair salon results in only a few minutes, at a low cost and in the comfort of home.

La Formule seeks to gain a foothold in the market for hair treatment products and be part of the daily routine of its consumers.

CREDIT

  • Design Agency: fagerström®
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Brand & Packaging design for La Formule, a revolutionary hair product
  • Brand / Project Name: La Formule ™
  • Strategic Deliverables: Brand Naming, Brand Strategy, Product Naming
  • Design Deliverables: Packaging Design, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Guidelines
  • Location: Spain
  • Market Country: Spain
  • Market Region: Multiple Regions
  • Product Category: Health & Beauty
  • Consumer Packaging Format: Box, Jar
  • Consumer Substrate / Material: Plastic, Pulp Carton, Pulp Paper, Wood

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