Gymnastics is mostly an individual sport. Often, you have to be alone with yourself, fight your own fears, and motivate yourself to achieve results. But there are also moments of unity, synergy, and support. We found them in the figures that gymnasts perform for group photos. It is a gymnastic kaleidoscope, a symbol of unity and community. It is the symbol of the Lilulines brand, a manufacturer of gymnastics clothing and accessories, whose mission is to be a friend to every gymnast and support them at any moment.
Lilulines is not only about individuality, but also about unity. Through its logo, consisting of many lines, the brand introduces gymnasts to each other and unites them. The logo shows that they may be different, but they are united by one thing — their enthusiasm for gymnastics. It instills team spirit, inspires training, and creates an atmosphere in which everyone feels part of something bigger.
The brand is based on a simple but profound insight: “I just want unconditional support because it inspires me to move forward.” It is this support that Lilulines strives to give to every athlete — without conditions, without expectations, simply because she deserves it.
Lilulines is a true soulmate for every gymnast. In a sport where so much depends on inner strength, confidence, and inspiration, it is especially important to feel that you are not alone. Lilulines is always there—closer than your mother or coach. It understands, supports, and inspires even in those moments when no one else can see your inner struggle.
Lilulines says: you are not alone. You are strong. You are inspiring. And we are here for you.










CREDIT
- Agency/Creative: Moloko. Branding Sidekicks
- Article Title: Brand of Gymnastics Clothing and Accessories Lilulines
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Lithuania
- Agency/Creative City: Vilnius
- Market Region: Europe
- Project Deliverables: Advertising, Brand Architecture, Brand Creation, Brand Identity, Creative Direction, Logo Design
- Industry: Health Care
- Keywords: Branding, gymnastics, logo, identity
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Credits:
Creative Director: Denis Misyulya
Brand Designer: Alina Kozhbakova
Brand Designer: Vladislav Sultanov
Creator: Anna Chaplygina
Business Director: Olga Kaziaba