Takk is a kombucha industry based in Cascavel, in western Paraná. Takk means “thank you” in Norwegian and producing this millennial drink is the brand’s way of celebrating life and showing gratitude to the universe. Also called a “living drink”, kombucha is a fermented and naturally carbonated tea. It’s a probiotic, antioxidant and rich in vitamins. The brand symbol emerged from the combination of three elements: the Sun, representing energy and life; the gas bubbles that results of the fermentation of the product; and the colony of bacteria (scoby), an essential element for it’s production. The product labels have the brand name in the foreground, differentiating the 6 flavors by colors. The color palette is vibrant and energetic, always contrasting with the sun, the symbol of the brand.
CREDIT
- Agency/Creative: Hearted Design & Strategy
- Article Title: Brand New Kombucha Packaging
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Packaging Design
- Format: Bottle
- Substrate: Glass
