Branding for Madras Tiffin Service® (MTC)
We have designed a Brand Logo and Visual Identity.

Madras Tiffin Service is a South Indian brand that has started businesses in London. I have identified this brand by a design. The line above the logo indicates the identity of the South Indian.

This is a vegetarian brand. Madras Tiffin Service was established in 1989 and started its business in London in 2021.

Which makes 100 South Indian dishes like Dhosa, Upma, Idli etc.

Madras Tiffin Service has identified me with the design of the first international brand, this is a matter of pride for me. There were many ups and downs while doing this branding and finally there was a successful branding. The design of this branding is also liked by the client.

With all these things in mind, a brand has been identified. The product of Madras Tiffin Service is characterized by its dosa.

The product usp is Dosa is a crispy savory rice pancake that resembles a crepe. It is a popular South Indian dish and a staple food there. Dosa is made from fermented rice and lentil (black gram) batter and is typically served with Sambar and coconut chutney. The main ingredients of dosa, rice, and black gram are soaked and ground separately to a fine paste. The batters are mixed together and allowed to ferment overnight. Thin crepes are then made on a heated pan with the fermented rice and lentil batter to get a crisp, golden brown dosa. Dosa can be served plain or can be stuffed with a filling of vegetables and podi to make a quick meal.