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Brand Identity System for Muniq by Mercury Agency

Brand Identity System for Muniq by Mercury Agency

Muniq is a skincare brand that provides treatment to skins of all shades using only natural ingredients that are safe for use. We assisted in creating a name that was succinct appropriate for the brand. We created a brand persona by taking a look at the brands ideal clients. We looked at both demographics and psychographics to determine what would seem appealing to the brands target audience. We moved on to creating a stylescape; which is a curation of text, photos, colours and textures to get a general direction of the look and feel of it. After a number of rounds of revision we chose a particular stylescape which had a very minimal and clean look. We took this as the foundational basis of creating the logo whilst always reverting to the stylescape to make sure we didn’t deviate from the project. The logo also underwent several rounds of revision and distilled to the final logo as shown. The brand identity system focused on a simple yet suave look for its target audience. The project involved a logo, stylescape, introductory brand strategy, brand guidelines, brand stationery collateral, business cards and letterhead designs. The client was satisfied with the outcome and we made a small number of different tweaks, we packaged the final files and sent them over to the client. The skincare industry is cluttered with many products that have equally cluttered designs. We are confident the design made for Muniq would be able to stand out from the competition and give them a competitive advantage through its clean look and simplistic brand messaging that would hopefully resonate with its targeted audience

CREDIT

  • Agency/Creative: Mercury
  • Article Title: Brand Identity System for Muniq by Mercury Agency
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Ghana
  • Agency/Creative City: accra
  • Market Region: Global
  • Project Deliverables: Brand Design, Brand Identity
  • Industry: Health Care
  • Keywords: Skincare, Beauty, Brand Identity, Branding

  • Credits:
    Creative DIrectoor: Felix Amoah Quansah

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