Kintal Creative Studio created the Brand Identity of Kape de Filipina – a coffee brand based in Berlin, Germany that aims to bring the Philippines back to the global coffee map.
Kape de Filipina wants people around the world to recognize the Philippines’ potential to be a major force in the global coffee industry, as it once was. Their ultimate goal is for their audience to have the full Filipino coffee experience, which includes learning about and appreciating the rich diversity the Philippine coffee brings to the industry, its unique flavours, and the communities behind Filipino coffee.
Kintal Creative Studio was therefore tasked to create a Brand Identity that will showcase the uniqueness of Philippine coffee, culture, and community, in a way that is relatable and warm for non-Filipinos to understand and appreciate.
Major component of Kape de Filipina’s Brand Identity System are the patterns inspired by the artistry of the local weavers from indigenous communities in the Philippines. Every weave tells a story that revolves around the culture of the local community, and is full of symbolic meanings that depict Filipino traditions and identity. These patterns not only make the brand more interesting, they also make the system flexible enough to expand with the plethora of required applications.
The whole strategy manifests itself in the product packaging. The pattern used for the packaging of each variant is specific to the coffee’s origin and heritage – Yakan weave for Mount Apo Arabica, T’nalak weave for Mount Matutum Arabica, Kinan-ew weave for Sagada Arabica, and Ibaloi weave for Atok, Sayet, and Ampucao Arabica. For the Barako variety, Kintal Creative Studio used the elements of the Philippine flag.
The resulting Brand Identity showcases the uniqueness of Philippine coffee, culture, and community and positions Kape de Filipina as an inviting, authentic, down-to-earth, and premium (but not alienatingly expensive) brand; one that is heavily rooted in the Filipino culture, but is also appealing to foreign consumers.
- Agency/Creative: Kintal Creative Studio
- Article Title: Brand Identity of Kape de Filipina by Kintal Creative Studio
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Philippines
- Agency/Creative City: Cavite
- Market Region: Global
- Project Deliverables: Brand Identity, Brand Mark
- Industry: Food/Beverage
- Keywords: Coffee, Philippine Coffee, Coffee Branding, Philippine Coffee Brand, Brand Identity, Philippine Brand, Filipino Brand, Filipino Coffee, Kape de Filipina
Creative Director: Hannah Krisna de Pedro