Valeria Lobbia came to our agency looking for a dramatic brand makeover. She was beginning to win awards and make a name for herself as a freelance portrait photographer in Italy, where she was especially popular for her distinctive, high-art studio portraits of children.

Our brief was to create a brand as distinctive as Valeria’s work in a heavily saturated market, so a key strategy was to incorporate her photographs *into* her branding, instead of the more commonly adopted design decision of photographers to have a separate, individual logo. We knew from experience that watermarks are crucial to each photographer in protecting their work, so we made a watermark that was powerful enough to work as a brand identity. Our typographic overlay was a simple but bold device which contained her photographs without weakening them, and ensured that at every opportunity, her work remained visible.

Once her identity was agreed, we designed social media skins, business cards, several promotional poster campaigns, client mail outs and rebuilt her website. We have just designed a bespoke magazine to be distributed amongst key clients as a promotional device and are currently working on a studio makeover for Valeria.

Her profile is now higher than ever, and she has won countless awards in the year since we rebranded her. She told us “This work went above and beyond my expectations, working with Fabrizia and Mark allows you to see your full potential, you discover strengths you didn’t know you had and you place yourself in a dimension between right now and the future. I strongly recommend this challenging but wonderful work on your own identity.”

As a small agency working on one of our first projects, we found rebranding Valeria an invaluable experience where we achieved what we hoped to when we set up our business: to take a talented creative with high ambitions but modest budget and give them high quality branding that would set them apart from their immediate competitors.