Clare is a restaurant in Tokyo that specialises in the authentic food of the locals in the old days, but in a very elegant way that makes it easy for people to explore Japanese culture.
The Japanese culture is very wide in eating, but the multiplicity of food in Japan made it difficult to eat official food in luxury restaurants, so the idea of this restaurant started from here, as the owner of the restaurant thought to serve popular Japanese food, but in a luxurious way for people who want to learn about the culture of Japanese food
It is very difficult to maintain the quality of things throughout the ages, but the love of people in Japanese culture and their food from all over the world made the interest in serving food in a good way is very important for the Japanese, this is the biggest goal that this restaurant pursues
The design of the brand identity, the main goal of which was that the brand shows strength in the competition and also to show the luxury of the brand, so these reasons were a motive for applying the identity in this way under the title of simplicity And also the calmness of colours because these things are what distinguishes Japanese culture
CREDIT
- Agency/Creative: Abdelrahman Mahmoud
- Article Title: Brand Identity for Tokyo Authentic Food Restaurant Clare
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: United kingdom
- Market Region: Europe
- Project Deliverables: Brand Identity
- Industry: Food/Beverage
- Keywords: Brand Identity
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Credits:
Brand Identity Designer: Abdelrahman Mahmoud