The Craft Beer Festival is an event that brings together a passion for unique beers with a casual atmosphere of socializing. As the first bottle pops open, a “PTSssss” sound fills the air, and in that moment, everything comes alive. The sounds of conversations blend with music, laughter, and enthusiastic cheers. At the festival, you can enjoy a wide range of craft beers from the most talented brewers. Every sip of this beverage becomes an opportunity for new connections and unexpected discoveries.
During the development of the visual language of this project, my goal was to capture the festive and fun atmosphere that reflects the vibrancy of the event while looking stylish. The design had to become an integral part of the event’s atmosphere and attract the attention of both craft beer enthusiasts and new visitors!
The concept draws inspiration from the very act of opening a bottle, as everything starts with the “ptsssssss” that entices you to try the drink with its fading sound. In the graphic language, this is reflected in the typography, which, like the sound of opening a bottle, vividly appears and slowly fades away. The color palette is influenced by the average beer color gradation. The logo, resembling a bottle cap that finds new places on every wearer, has just fallen from the bottle with that wonderful bright sound. Thus, the design becomes a part of this unique atmosphere, unfolding a vibrant story of taste and style, narrating the great art of brewing and its sweet secrets.
The Craft Beer Festival is not just a celebration of aromas but also a celebration of visual perception, where design becomes an integral part of the magic being created.
- Agency/Creative: Serafima Degtyareva
- Article Title: Brand Identity for the Craft Beer Festival “PTSss” by Serafima Degtyareva
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Identity, Typography
- Industry: Education
- Keywords: identity, craft beer design, beer festival, festival, Serafima Degtyareva, graphic design, beer
Designer: Serafima Degtyareva
Tutor: Leonid Slavin