Longfellow Real Estate Partners set out to bring a modern life sciences campus to Sorrento Valley, building a more collaborative community focused on innovation in a place where new ideas converge.
With a collection of 19 buildings scattered throughout the valley, they needed a name and brand identity to tie a disconnected footprint together.
The brand name – SOVA Science District – suggests the project’s location in the heart of Sorrento Valley that features innovative lab space, creative office, and amenity areas designed to inspire.
Referencing a campus of dispersed buildings, the identity assembles multiple pieces into a whole.
Used individually and as a pattern, the brand’s shapes become a signature asset for a variety of applications. Collaboration with building and landscape architects threaded brand elements throughout the project, further uniting the campus.
The brand narrative highlights a location ideally suited to nurture a community of early-stage innovators, posing the question: “What happens when powerful forces come together in a centrally-located supportive environment where outdoor amenities invite and inspire?”
SOVA successfully launched North Carolina-based Longfellow on the West Coast, setting the stage for a rapidly increasing regional portfolio of over one million sq ft. The project was selected as a Winner of San Diego Business Journal’s 2021 Best Life Science Project of the Year. Services: Naming, Brand Strategy, Visual Identity. DGA, Architect; GroundLevel, Landscape Architect; Celeste Byers, Muralist
- Agency/Creative: MiresBall
- Article Title: Brand Identity for SOVA Science District Designed by MiresBall
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: San Diego
- Market Region: North America
- Project Deliverables: Brand Identity
- Industry: Real Estate
- Keywords: Branding, Brand Identity, Design
Principal and Creative Director: John Ball
Senior Designer: David Alderman