Social Specialty Coffee is a leader in sourcing the best green coffee from farmers around the world and work rigorously to make sure that their beans are roasted in such a way to bring out their best unique flavour and character. Social’s hardworking team goes through various quality assurance steps to develop the perfect profile for each of their green bean origins. They provide unforgettable coffee experiences with ethically sourced beans.

Social Specialty Coffee approached Tandem to recreate their visual identity in order to position the brand among the best Coffee Roasters in the region. We crafted an elegant, routed brand image leaning toward a rustic look to reflect the coffee quality and valuable craftsmanship but with a contemporary modern visual language to communicate with the younger generations.

We redesigned their coffee packaging ranging from the traditional blend to their single origin and limited edition Panama Geisha premium line.

We also made sure the identity is consistent across all the elements in the shop to guaranty the holistic brand experience along with their outstanding coffee. We designed their in store and takeaway paper coffee cups, barista utensils and containers, staff uniforms, store signs and messaging system, menu, placemats, and social media look and feel.

Another big challenge was to tie in the brand name “Social” with the brand’s purpose, to do that we generated a creative messaging system, encouraging people to be more social around a cup of coffee. Call a friend, Grab a coffee, Get Social!