Brand Identity for Plant Nursery in Greece

Oxhouse Design Studio – MODAGRI

“MODAGRI is engaged in the production and the wholesale of outdoor plants. It has one of the largest plant nurseries in Greece and the Balkans with more than 500,000 Sq m of cultivated area. The logo is built by the cultivated fields’ patterns embedded into a robust and balanced capital ‘M, thus highlighting the large scale of the nursery (MODAGRI’s main competitive advantage). A dark grey color palette was adopted in order to avoid clichés (green, brown) and establish a solid, down-to-earth visual impact.”