She Was Only – Hura
Hura is an online fashion brand specialising in hand-crafted, woven moroccan bags. She Was Only was approached to create a brand identity and ecommerce website that reflected the spirit of morocco.
Hura was born out of the love for a country and its artisanal bounties. From the weaver to the tanner and every artisan in between, Hura celebrates the inspiring skills shared within the local community of Marrakech.
The brand is inspired by the colours and textures of morocco. Metallic gold and coppers are contrasted with rough, sandy textured papers. The pattern is inspired by the weave of the bags and the vibrant fabrics and tiles found across the region.
CREDIT
- Agency/Creative: She Was Only
- Article Title: Brand Identity for Online fashion Brand Hura
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Format: Box
- Substrate: Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
