Building a strong visual identity is extremely important for any company, and this is no different in the fashion world. For Jellas, we detected the importance of creating a brand that is not only visually attractive, but that generates desire and connects in the right way with its target audience.

Founded in mid-2022 by its creators, William and his Mother Cléia, Jellas is a store that works especially with the female audience, its main products are sandals, but the store intends to expand its portfolio with the sale of bags, belts and accessories for the female audience.

Jellas is a strong, decisive and courageous brand, whose mission is to exalt female beauty and self-esteem.

The Identity, which has the attributes of being elegant, mature, serious and discreet, carries these concepts in its construction. The brand logo is represented by typography, without the use of symbols or monograms. Behind the brand’s typography there is a strong and imposing concept, the letters “L” received an inclination indicating two pairs of high-heeled shoes, which brings grandeur and personality to the logo.

The letters bring strength, have straight, rounded and diagonal endings representing the versatility of women and their various fronts of action.

We brought black and white as the main colors along with a striking and unique red, easy to recognize and very pregnant.

With products made for women to love, the brand has a serene and strong voice that communicates and understands the pains and desires of these women, meeting the real needs of each one of them.