Brand Identity for Heather Adickes Real Estate Agent Designed by André Santos for Incustudio

Brand Identity for Heather Adickes Real Estate Agent Designed by André Santos for Incustudio

Heather Adickes is a New Jersey real estate agent whose purpose is to offer a complete real estate services experience to her clients, providing the best solutions to connect families, couples, or individuals to their dream homes.

Challenge: As a young professional in a segment that demands relationship and trust, our challenge was to create a visual language that would support the construction of a reliable reputation through the brand. In addition, the Heather Adickes brand should also be sustainable over time and support the expansion of the business, such as the possibility of having a team working around the brand, or the possibility of expanding to other areas, like real estate investments.

Solution: The analogy we used to build the project is that the Heather Adickes brand acts as a bridge between families and their dream homes, so the entire narrative of the brand was built around this idea of connection and connection between people and real estate.

We created a strong and proprietary visual language, with little color variation, a well-defined way of working with typography, and a versatile visual signature with a memorable symbol and an expressive logo, which can be used separately or together. The symbol was built from the idea of uniting the initial H with the design of a bridge that takes you home, represented by the house in negative space. As a result of this visual universe, the brand builds a reputation of trust, allowing differentiation from other real estate consultants and building recognition among the desired audience.

CREDIT

  • Agency/Creative: André Santos Design
  • Article Title: Brand Identity for Heather Adickes Real Estate Agent Designed by André Santos for Incustudio
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: United States
  • Agency/Creative City: New Jersey
  • Market Region: North America
  • Project Deliverables: Art Direction, Brand Creation, Brand Guidelines, Brand Identity, Brand Mark, Branding, Design, Logo Design
  • Industry: Real Estate
  • Keywords: realestate, realestateagent, branding, branddesign, logodesign, brand, realestatemarket

  • Credits:
    Design studio: Incustudio
    Project Manager: Edwing Hernandez

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